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Meet Martie

What started with 26 rolls of fabric and a dream has become one of South Africa’s most loved fashion labels. Iconic Designs was born from Martie Walker's bold leap in 2014 and has since grown into a celebration of colour, confidence, and individuality.

Each collection is designed with real women in mind and made from high-quality fabrics such as 100% Indian cotton and imported viscose from Spain. Most garments are made right here in Cape Town by our incredible CMT teams, while our Imported Collection is brought to life in India, where Martie works closely with our team to ensure every detail is Iconic-perfect.

Timeless. Vibrant. Unapologetically You.

Thank you for supporting proudly South African fashion.

Let customers speak for us

from 339 reviews
I got this style in the different colours and absolutely love them … they are so comfortable and

I got this style in the different colours and absolutely love them … they are so comfortable and everyone says here comes spring. Love them and you beautiful clothing 🤩🤩🤩

Penny Beer
Vera Dress in Citrus Splash
I absolutely love it and the feel of it everything so natural … it just makes my day when I put it

I absolutely love it and the feel of it everything so natural … it just makes my day when I put it on and look like 100 bucks … beautiful beautiful beautiful. 🤩

Penny Beer
The Luna Dress in Red Paisley
Excellent item

Soft and amazing!

Erna Emsley
100% Wool Round Neck Long Sleeve Sweater in Coral and Taupe Flower
Absolutely outstanding service

Absolutely outstanding service. Thank you.

Jacqui
So soft & so pretty

So Soft beautiful and excellent service

Jacqui
Sweetheart Chunky Round Neck Knit in Blue. **FREE SIZE FITS S - XL**
I love this comfortable top

I love this comfortable top. The colour is my favourite.

EBU Cosmetics CC Hilton
Urban Cozi Asymmetrical Sweater in Cobalt Blue. **FREE SIZE FITS S - XL**
These pants are so comfortable and easy to wear

These pants are so comfortable and easy to wear. I love them!

EBU Cosmetics CC Hilton
Urban Cozi Knit Pants in Black. **FREE SIZE FITS S - XL**
An alive colour which compliments my chocolate

An alive colour which compliments my chocolate corduroys !

Anonymous
Urban Cozi High Turtleneck Collar in Rusty Brown
Great!

So pleased with this light weight wool sweater- easy and comfortable to wear. Dresses up an outfit with little effort. Love the colours!

Anonymous
100% Wool Turtle Neck Long Sleeve Sweater in Pink and Blue Monuments
Excellent quality

Easy, hassle free.
Beautiful website.
Highly recommended.

Yvette Fella
Received a lot of compliments

Received a lot of compliments, classic, beautiful colour.
Exquisite style.

Yvette Fella
Petal Knit in Apricot Blush
Excellent service and beautiful items

Excellent service and beautiful items. It was a pleasure doing business with Iconic Design. Lovely and helpful staff members.

Erna Emsley
This is the second one I've bought

This is the second one I've bought. Light it'll cover up and adds a bit of glam when worn with jeans

Anonymous
Silver Lining Thin Knit in Yellow **FREE SIZE FITS S - XL**
I don't usually purchase clothing online

I don't usually purchase clothing online. So I took a chance. The description is spot on - which made it easy.

Milena
Thank you

Thank you. I love this jersey. Its so soft and warm.I usually wear grey, blak and cream - so took a chance. It worked. I received compliments from so many people. So, well done to you guys.

Milena
Urban Cozi High Turtleneck Collar in Emerald